Wednesday, February 29, 2012

Enrique Pena Nieto Will Change Mexican Politics

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. Before he decided to run for president, he was the young governor of the State of Mexico from 2005 to 2011. Enrique has prepared for politics with a law degree and an MBA.

Peña Nieto has been a member of PRI since 1984. When he started with the PRI, he was and instructor and later became Coordinator for the party's Parliamentary Group in the LV Legislation. Add to his resume, Chairman of the Political Coordination of the same Legislature.

He is no stranger to politics having been involved with the state government of Mexico from the 90's until 2002. He held various positions such as Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He became affiliated with the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has been actively working within the PRI party in various capacities, even as political advisor to PRI National. His long term dedication to the party has paid off with his elevation to position of presidential candidate. His elaborate and systematic plan of action from state government to presidential candidate has been steady.

In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. He came out ahead of other candidates such as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. It wasn't until February of 2005 that he became the nominee for the governorship as a candidate of the PRI.

Voting was on July 3, 2005. He won 49 percent of the vote. A crowd of 5,000 people came out to watch his inauguration on September 15, 2005.

Advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation, all items on his list of things to get done. A true politician, he proved himself extremely capable of handling conflict within the party. His popularity comes from his ability to help the people with boosts in the economy, housing sector and agricultural business.

At the end of his term as governor of the state of Mexico, he announced his bid for nomination as the official Presidential candidate of the PRI party. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. After Beltrone made his decision not to run, Nieto had a free ride to the candidacy.

As fishy as it may sound Pena Nieto is considered by many as the next president of Mexico. Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN are fair game, and Pena Nieto hasn't wasted any time to discredit them and now holds made up political polls where, quite naturally, he is the winner. On July 1, 2012, Mexico will hold its Presidential Elections with some 80 million people voting for their new set of officials.

The PRI hope for a sweeping victory because of the popularity of their candidate. His concern and good work for the people of Mexico have laid the groundwork for the perception of Pena Nieto to be that of a democratic president unlike past presidents who were more like dictators. He thinks that he knows how to help Mexico shed its troubles and become the great nation it should be.


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Monday, February 27, 2012

Important Notes by Steve Heyer CEO

Given the relentless march of progress and history itself, businessmen have to always be ready to react to new developments. Heyer spoke of such things years past, almost as though he could see the future with inhuman clarity. Perhaps his most memorable words on them were given in 2003, during a notable address of his peers.

Steve J. Heyer is chief executive officer of Starwood Hotels & Resorts Worldwide, the world’s third-largest hotel chain. In an interview made a couple of years after his keynote address in 2003, he explained his point in 2003 by talking about his marketing strategy for the popular hotel chain. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.

He said, “We sell experiences. We deliver memories.” Technically, what is being offered has not really changed: it is simply the way of looking at it that has.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. Interestingly, this too has proven true. This is most patent in digital products.

The entertainment industry is also suffering from certain digital innovations impinging on their channels. When Napster.com, the first music downloading service website, burst into the scene, the music industry lost millions in potential revenue. Suddenly no-one wanted to pay for songs any longer, opting instead to get them free, off the Net.

Heyer's conference speech talked about the panic music-producers went through during this time. It was an object lesson along the lines of Heyer's theme of continuous adaptation to handle a shifting market. He also addressed TV executives and warned them to prepare and adapt to “the changing media consumption habits of younger generations”.

Essentially, he was saying that the time had come for businesss to market a culture, not a product. Heyer's intention is to convince consumers that they can make memories that shall never be forgotten by going to Starwood locations. In other words, consumers would have their eyes trained on what the hotels could provide, not the hotels themselves.

To this end, Victoria’s Secret has been called on to partner with the hotels to produce The Limited Victoria Secret shows for exclusive viewing in the hotels. Because of the exclusivity of the runway shows to Starwood customers, there is a clear integration of the desire to view a Victoria's Secret show with attendance of a Starwood hotel. This is the perfect execution of what Heyer meant.

Heyer has not restrained from making critiques of Hollywood practices, like the meaningless appearance of brands in scenes. The CEO has spoken of it as a random, ill-advised technique. Heyer's beliefs here state that he cannot find this a marketing method that would be likely to be effective.

One of Coca Cola's former leaders is actually Steve Heyer CEO. And with Coca Cola, he demonstrated contextual placement of brands into TV programs. He put the brand in view of American Idol's audience by setting Coke glasses before the judges of the series.


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Sunday, February 5, 2012

Perfect AACSB Online MBA Programs

When it comes to an AACSB online MBA degree, who should engage in it? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. If you want to work for a company, this degree will only be beneficial if you are fighting for the executive position.

Just recently, the Intel Corporation publicly announced that their corporate tuition assistance program would only reimburse for MBA degrees completed at AACSB accredited schools. The company will help shoulder your educational expenses even if you opted for an online program. In the business environment, the best opportunities are reserved for people who have MBAs that come with AACSB accredited institutions.

The AACSB is the Association to Advance Collegiate Schools of Business International. Voluntary and private in origin, this particular certifications agency works not only with business institutions but those that delve into accounting as well. What you have here is the watchdog of many business schools and they have been operating since the early 1900s.

Due to their longevity not to mention their consistency, there are tons of Ivy League business schools that have applied for Arcs accreditation. When it comes to schools such as Yale and Duke, the MBA programs provided by these institutions have all been accredited by the AACSB. When it comes to the AACSB, they have even accredited the online MBA course from Duke.

However, one should note that universities do not necessarily need an AACSB accreditation to offer an MBA degree program, be it online or on-campus. According to a national ranking survey for MBAs, majority of regionally accredited online MBA programs (about 70%) do not completely follow AACSB standards. Even if an AACSB accredited online degree is more advantageous than conventional ones, there are only about thirty percent of total schools that have received this kind of certification.

As such, AACSB approval is not the absolute assurance of quality education. There are times when universities that do not have the AACSB's accreditation offer even better programs for their students. Accreditation from the AACSB is sometimes not preferred by several schools and this is because being bound by the regulations prevents them from designing programs that can suit typical students as well as the older, more experienced ones.

There are a lot of people that go for typical MBAs and this is because of the fact that an AACSB online MBA will relatively cost more than the former. Today, the average cost of an AACSB accredited online MBA is about ,000. On the other hand, the average cost of its regionally-accredited counterpart is only ,000.

With these figures, you can save as much as ,000 on your MBA education. If you are working with limited funds, forego the program with the AACSB seal. If your MBA has been certified by the AACSB, expect more complications during the application process.

What makes the AACSB approved MBA better? Besides having an undergraduate GPA that is above average, it is also mandatory that you pass the Graduate Management Admissions Test. Accredited programs demand higher admission standards making the programs farfetched for average students.

Even if an AACSB online MBA degree comes with a lot of requirements, there are several reasons why students should opt for this kind of course. Having the confidence in your knowledge and skills makes you a perfect applicant for this kind of program and this will benefit you in the long run if you are someone who is working in a very competitive corporate environment. If you have the funding and if you consider reputation to be an important factor, this is the course for you.

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